PS3 users, this is a good one!
If there's one thing that video games need, it's commercial breaks. After all, who doesn't get sick of being immersed in an interactive experience after a few hours? Every now and then, it's nice to get booted out of your match to watch a soft drink ad, right? Apparently, that's exactly what Sony thinks.
A patent filed by Sony Computer Entertainment America in 2011 describes an advertising system in which a game would be "suspended" during play, an advertisement would come up, and then the game would continue – much like TV commercials interrupt segments of programming. According to the patent, ads would be preceded by a warning and a slowdown of gameplay, with another warning displayed when gameplay is about to resume.
The mere filing of a patent is no indication that this will be implemented, simply that the idea came up...
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Source: LINK
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